Finding an Agency Partner is a Lot Like Dating…
Finding an agency partner is a lot like dating – time-consuming, confusing and you may have to go through a lot of bad first dates to find the perfect match.
If you’re just starting out in the agency dating world or looking to get back into it, this list is a good place to help you find an agency that is a good fit for your organization.
1. Determine your Needs
It’s important to identify what you need and value in an agency partner before you enter the Request for Proposal (RFP) stage. Decide if you prefer working with a smaller, more specialized team, or need a larger agency that is more of a one-stop shop (PR, creative, digital, etc.). The trade-off is generally between managing multiple partners, each with particular expertise vs. the convenience of an all-in-one solution.
Once you establish what is important and most beneficial for you, you can narrow down the list of agencies you are considering and streamline the process.
2. Trust the Team
It’s not only important to click with the team you’re working with, but it’s crucial to really trust them, too.
In order to do this, make sure you schedule a time to meet with not only the new business team, but the account team that you will be working with on a day-to-day basis, as well. Some agencies have a specific new business team working to bring in new clients. You’ll meet this team and discuss plans with them, but often times they do not interact with clients on an ongoing basis. Ask to meet with the account team who will be handling your account before selecting an agency partner, so you can make sure you trust them as well.
Ultimately, the agency will be an extension of your internal team, so it’s important to trust everyone you meet with during the process.
Ask questions, get to know the team and then you can see if you trust and mesh well with the agency.
3. Experience and Expertise
This is a no-brainer, but It’s critical to select an agency partner that has experience in the industry and is an expert in the field of marketing.
Understanding your business and what will make you successful is the most important aspect when choosing a partner. You are investing in an agency, so it’s important to be 100% sure you are working with partners who have rich experience in the field, so they can help meet and exceed your business goals.
When confirming the agency team is an expert in the respective field make sure to consider the following qualities:
Reporting and Analytics
Now more than ever, marketing teams are asked to prove success, and agencies should be able to provide reporting and analytics to showcase results. Make sure the agency you are partnering with can deliver and report on business results.
Most agencies have case studies available on their website, if not, you can reach out and request some examples. It’s a good idea to review some success stories to ensure you are partnering with an agency that can help you reach your goals.
It’s nice to be in good company, no one can deny that. It’s also a promising sign if the agency works with respectable organizations who have proven success.
Looking for a small but talented digital marketing agency? Drop us a line and let’s talk.